Recycling reward scheme failed to alter behaviour

The final evaluation of a scheme intended to boost household recycling rates suggests it was largely ineffective

The schemes were not a “silver bullet” for increasing recycling rates. Photograph: Emzet70/123RFRecycling reward schemes funded through the government’s Reward and Recognition Fund did not lead to a “sea change” in recycling as hoped, according to a report from DEFRA.

The £2m DEFRA scheme, which ran between 2011 and 2014 consisted of 31 pilots rewarding recycling and reuse by handing out cash, vouchers or discounts to householders.

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