Water companies look to behavioural science to rein in demand

New company Advizzo is using behavioural science to help water companies nudge their customers into using less water

Water companies needs to reduce demand as areas become more water stressed. Photograph: 123RFWater companies are turning to behavioural science in a bid to rein in customers’ water use.

A new company has been launched to help the industry nudge its customers towards more efficient water use by using big data from meter readings alongside information on weather forecasts, demographics and social media.

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