Targets are not the way to tackle marine plastics

Applying the best available measures to do all we can to reduce marine plastics is a far better way to deal with litter that is swept from land to sea and across national borders

Chris Sherrington, principal consultant, Eunomia Research & ConsultingIn many areas of environmental policymaking, targets work well. By setting a target, the desired outcome is specified, with individual actors free to choose how it should be delivered.

A target-based approach is appropriate where the target is based on some sense of what is socially optimal (where marginal costs equal marginal benefits), where performance can be accurately monitored and where control over whether or not the target is achieved is in the hands of those responsible for meeting it.

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