Transforming businesses from linear to circular

How do you turn a ‘take, make, waste’ linear business model into a zero waste, circular one?

Charles PerryI have been reading the late Ray Anderson’s excellent book, Confessions of a Radical Industrialist, in which he describes his personal and corporate journey climbing Mount Sustainability to create a circular business model for his carpet company, Interface.

Such a climb is certainly steep, but the benefits are enormous – we all know that elated feeling of getting to the top of a mountain. By the end of his life, Interface had become one of the world’s best known sustainable businesses. Today, with revenues of more than $1bn, Interface has reduced waste to landfill by 88%, recycled 50% of raw materials, halved greenhouse gases and saved $500m in operating costs by going green.

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