Brand power: Influencing consumer choice

Brands are crucial to making sustainability mainstream, finds Kyla Mandel. But more than just driving product preference, companies must make green products and services the easiest choice possible

by Kyla Mandel
Sainsbury's bananas are only sourced from Fairtrade suppliers (photograph: Andy Wilson)
Sainsbury's bananas are only sourced from Fairtrade suppliers (photograph: Andy Wilson)

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