Asda ‘ugly veg’ drive divides supermarket sector

Crooked carrots, knobbly pears and wonky spuds are among a range of produce to be sold at reduced prices across a number of Asda stores

by Conor McGlone
Asda has launched a high-profile trial to sell misshapen fruit and vegetables(Yevgen Chornobay/123RF)
Asda has launched a high-profile trial to sell misshapen fruit and vegetables(Yevgen Chornobay/123RF)

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: report@ends.co.uk

Call: 020 8267 8120

Register for
Free Trial

  • 14 day access to subscriber-only content

Register

Subscribe

Prices on request

  • Full access to endsreport.com for 12 months
  • Monthly print issues
  • Clear and accessible guidance on relevant legislation
  • Integration with ENDS Compliance Manager helping you plan ahead and ensure compliance for your organisation
  • Individual or bespoke multi-user packages available

See all benefits