Asda ‘ugly veg’ drive divides supermarket sector

Crooked carrots, knobbly pears and wonky spuds are among a range of produce to be sold at reduced prices across a number of Asda stores

Asda has launched a high-profile trial to sell misshapen fruit and vegetables (Yevgen Chornobay/123RF)Asda has launched a high-profile trial to sell misshapen fruit and vegetables at a reduced price in a bid to tackle food waste, but the rest of the sector appears reluctant to follow suit.

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