Puma’s green accounting method too complex, finds expert review

The innovative environmental profit and loss accounting method used by Puma to value its impacts needs to be streamlined if more firms are to take up the idea

Puma needs to simplify it's pioneering environmental profit and loss accounting to encourage other firms to take it on, say experts (photograph: EPA European Pressshoto Agency BV/Alamy
Puma needs to simplify it's pioneering environmental profit and loss accounting to encourage other firms to take it on, say experts (photograph: EPA European Pressshoto Agency BV/Alamy

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