Greening the value chain in a post-crunch era

Sainsbury’s can be proud of progress on its 20x20 sustainability strategy, especially work with farmers and own-brand products. Stakeholders now want the supermarket to use its influence with customers and makers of branded products. James Richens reports

Justin King, Sainsbury's CEO: 'Our customers are recalibrating their spending but they're not prepared to compromised their values
Justin King, Sainsbury's CEO: 'Our customers are recalibrating their spending but they're not prepared to compromised their values

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