Social media: Tweeting for the trees

Social media offers companies a way of engaging customers in a conversation about sustainability. Could it help change consumer behaviour for the better? James Richens reports

by James Richens
China boasts the highest proportion of media-savvy 'aspirational' users of green products who value style along with the environmental (photograph: Christian Kober/Alamy)
China boasts the highest proportion of media-savvy 'aspirational' users of green products who value style along with the environmental (photograph: Christian Kober/Alamy)

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