Self-interest and conservation at odds, says report

Economic language and the financialisation of nature protection are at odds with promoting green consciousness, a new report argues

Appeals to financial self-interest, partnerships with business and the language of valuing nature could be counterproductive for those promoting sustainability, according to a new report.

The Common Cause for Nature study, published on 12 August, draws this conclusion from an analysis of 13 NGOs’ campaign communications carried out by academics at three universities and the Public Interest Research Centre (PIRC).

Ralph Underhill, PIRC project officer and one of the report authors, said “Research shows that using economic terminology and treating people as self-interested consumers only serves to make them more self-interested.”

Please sign in or register to continue.

Sign in to continue reading

Having trouble signing in?

Contact Customer Support at
or call 020 8267 8120

Subscribe for full access

or Register for limited access

Already subscribe but don't have a password?
Activate your web account here