Self-interest and conservation at odds, says report

Economic language and the financialisation of nature protection are at odds with promoting green consciousness, a new report argues

Appeals to financial self-interest, partnerships with business and the language of valuing nature could be counterproductive for those promoting sustainability, according to a new report.

The Common Cause for Nature study, published on 12 August, draws this conclusion from an analysis of 13 NGOs’ campaign communications carried out by academics at three universities and the Public Interest Research Centre (PIRC).

Ralph Un

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