Junk mail responsibility deal stalls

A voluntary agreement for unwanted post is in limbo due to a dispute over the level of industry backing

A deal to reduce unwanted household mail has stalled (credit: Rupert Ganzer CC BY-ND 2.0)A new responsibility deal between government and the direct mail industry to reduce unwanted household mail is six months behind schedule.

This is due to a difference of opinion between the environment department (DEFRA) and trade body the Direct Marketing Association (DMA).

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