Surge in supermarket sales of sustainable fish species

Sales of less well-known fish such as tilapia and dab soared in 2011, but it is not clear whether this marks a sea-change away from household favourites.

Sainsbury's sales of tilapia rose by 117% last year (credit: Clay Irving CC BY-ND 2.0)
Sainsbury's sales of tilapia rose by 117% last year (credit: Clay Irving CC BY-ND 2.0)

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