Ikea grapples with sustainable consumerism

The Swedish home furnishings retailer aims to source all of its energy needs from renewables and quadruple sales of sustainable products by 2020. It sees no contradiction between mass consumption and sustainability

Ikea kitchen: the Swedish retailer aims to quadruple sales of more sustainable products by 2020By 2020, Ikea will meet 100% of its energy needs from renewable sources and quadruple sales of more sustainable products, according to the Swedish home furnishing company’s revised sustainability strategy. But are such commitments enough to make consumerism sustainable, or should Ikea consider other business models?

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