Ikea grapples with sustainable consumerism

The Swedish home furnishings retailer aims to source all of its energy needs from renewables and quadruple sales of sustainable products by 2020. It sees no contradiction between mass consumption and sustainability

Ikea kitchen: the Swedish retailer aims to quadruple sales of more sustainable products by 2020By 2020, Ikea will meet 100% of its energy needs from renewable sources and quadruple sales of more sustainable products, according to the Swedish home furnishing company’s revised sustainability strategy. But are such commitments enough to make consumerism sustainable, or should Ikea consider other business models?

Please sign in or register to continue.

Sign in to continue reading

Having trouble signing in?

Contact Customer Support at
report@ends.co.uk
or call 020 8267 8120

Subscribe for full access

or Register for limited access

Already subscribe but don't have a password?
Activate your web account here