H P Bulmer: A ferment of sustainability ideas

Herefordshire cider maker Bulmers is putting its business through probably the most searching examination against sustainability principles ever embarked on by a major British company. The exercise has produced a rich stream of ideas for greening its operations from farm and process plant to packaging and transport logistics - and for enhancing its role in the local community. Some are already being implemented - but bold decisions and astute market positioning will be needed to deliver their full promise.

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