Japanese firms take on CSR challenges

Investors and purchasers from Europe and the USA are increasingly asking questions of Japanese companies about their social and environmental performance. At the same time, Japanese firms are increasingly looking outward for customers and suppliers. This synergy - helped by recent domestic corporate scandals - is prompting the creation of a competitive corporate social responsibility culture and the development of socially responsible investment in Japan. The country is regarded as a flag bearer for the rest of Asia for a movement which could prove crucial to the region's sustainability.

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