Building a retailer strategy for the PVC supply chain

Complex environmental issues, some crossing over into food safety concerns, are appearing on the radar screens of supermarkets more frequently. The trend is offering environmental groups new opportunities to use the buying power of retailers to exert pressure on their packaging and product suppliers, while making retailers more receptive to seeking expertise and views from other organisations. In the case of PVC packaging, discussions between a small group of supermarkets, PVC manufacturers, Greenpeace and others are leading to the development of voluntary manufacturing standards which will be used to accredit UK producers.

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