ISO14021 pushed as basis for implementing green claims code

A draft international standard on self-declared environmental claims, ISO14021, is likely to be promoted by the Government as the main source of guidance on implementing the voluntary UK code of practice on product green claims. As well as describing commonly used terms, such as recyclability, the standard sets out a robust evaluation and verification methodology which may eventually lead to the certification of claims.

A voluntary code of practice covering environmental claims made on products or their packaging was unveiled by the Department of the Environment, Transport and the Regions (DETR) in February (ENDS Report 277, pp 29-30 ).

The code says that claims should be "capable of being supported by scientific evidence wh

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