Supermarkets hold key to "Buy Recycled" campaign

Support from the major supermarkets will be crucial to the success of the nation-wide "Buy Recycled" campaign, according to its organisers, the Local Authority Recycling Advisory Committee (LARAC). The campaign will attempt to boost public interest in recycled products by placing a "buy recycled" logo on collection banks, boxes and vehicles and on products on supermarket shelves. Asda and Sainsbury's are exploring ways of increasing the use of recyclate in non-food packaging.