Reckitt gets first EC eco-label for laundry detergent

Reckitt & Colman has become the first manufacturer to receive an EC eco-label for a household laundry detergent. The award is potentially significant because of the visibility of laundry detergents in supermarkets and their ability to raise public awareness of the labelling scheme. But other detergent producers are unlikely to follow Reckitt's lead unless they lose market share to the eco-labelled brands.