Strategic alliances for environmental solutions - the Greenpeace recipe for business success

Greenpeace's core values remain unchanged, and it will continue to harass companies which damage the environment. But the group's first conference for business also heard that, with the striking success of its collaboration with Calor in commercialising non-fluorocarbon refrigerants under its belt, Greenpeace is ready to form alliances with companies to help them profit from solutions to environmental problems. Leading independent analysts underscored the message that effective partnerships with external stakeholders are becoming a growing imperative for business as the authority of official science and governments declines.

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