Energy efficiency campaign on the rocks

A Government advertising campaign to promote energy efficiency in the home which is achieving little success suffered a second blow in March when the Advertising Standards Authority (ASA) ruled that the advertisements drew an unjustifiably strong connection between recent storms and global warming.

The "Helping the Earth Begins At Home" campaign was launched last November by the Departments of Environment and Energy, which plan to spend £10 million over the next three years on advertisements to encourage householders to reduce energy consumption in their homes. The campaign is part of the Government's strategy to combat global warming.

The initial advertisements featured six photographs of the effects of the great storm of 198

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