ASA rules on product degradability, carbon dioxide emissions from cars

The Advertising Standards Authority (ASA) has given the go-ahead to producers of biodegradable packaging to advertise the litter creating potential of non-biodegradable competing materials. And in a separate ruling, it has once again criticised a car manufacturer for playing down the global warming effect of vehicle emissions.

The first case concerned a promotional leaflet for FibrePak, a packaging material made from recycled paper by Moulded Fibre Packaging. In extolling the product's environmental benefits, the leaflet compared its litter creating potential with non-biodegradable materials. Beneath a picture of a river bank with expanded polystyrene floating at the edge ran the caption "Expanded polystyrene...some people can't bear the touch of it...Nobody can sta

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