ASA's second ruling on polystyrene v paper

A complaint by the British Plastics Federation (BPF) against an advertisement comparing polystyrene unfavourably with paper packaging has been upheld by the Advertising Standards Authority (ASA). And yet another car manufacturer has been criticised for making an unsupported "green" claim.

The BPF's complaint marks the second occasion this year on which the ASA has been asked to intervene in the competition between expanded polystyrene and paper packaging. In April, it rejected a complaint about an advertisement placed by a paper packaging manufacturer which highlighted the non-biodegradability and litter creating potential of expanded polystyrene (ENDS Report 207, p 23 

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