ASA finds Renault’s CO2 claims misleading

The Advertising Standards Authority has banned Renault's advert for an electric car for using French emissions figures

Renault Fluence ZE (credit: Topspeed.com)The Advertising Standards Authority (ASA) has banned a Renault advert for an electric car for using French emissions figures.

Renault said the Fluence ZE would “help reduce CO2 emissions by at least 90% compared to a current diesel model”. The figure was based on France’s nuclear-dominated electricity generation mix, which produces less CO2 than the UK’s. This was stated in the footnotes but the ASA felt consumers were unlikely to understand the difference.

Please sign in or register to continue.

Sign in to continue reading

Having trouble signing in?

Contact Customer Support at
report@ends.co.uk
or call 020 8267 8120

Subscribe for full access

or Register for limited access

Already subscribe but don't have a password?
Activate your web account here