Plastics industry wins windows challenge

The Advertising Standards Authority has banned a Wood Window Alliance (WWA) advert that claimed wooden frames were "the best choice to help combat climate change" after the British Plastics Federation complained it was misleading.1

The WWA made the claim after the BRE’s Green Guide awarded wooden windows a higher grade in its climate change indicator rating, based on the CO2 emissions associated with their production, compared with those made from PVCu and aluminium. It is one of 13 criteria assessed in the Green Guide to produce an overall rating from A+ to E, where A+ represents the best environmental performance and E the lowest (ENDS Report 401, p 26

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