The move represents growing recognition of the MSC labelling scheme following commitments by most UK supermarkets. Wal-Mart and Asda promised support for the scheme last year (ENDS Report 374, p 21 ).
Lidl has launched a range of frozen and smoked fish products containing Alaskan pollock and salmon and carrying the brands Ocean Trader and Ocean Sea, both certified by MSC.
So far the products are sold in the company’s German and Austrian stores, but there are plans to sell them elsewhere in Europe. Lidl has more than 400 stores in the UK.
The company will encourage its other fish suppliers to seek MSC certification.