WRAP: Growing the market for recycled materials

After a steady if unspectacular start, the Waste and Resources Action Programme has set out a raft of ambitious targets for the next three years.1 WRAP holds flagship position in the Government's strategy to boost recycling, and is confident that it can directly deliver more than a million tonnes of additional recycling capacity and succeed with new programmes on household waste collection and education. But its goal to reduce annual growth in municipal waste looks challenging - especially the "smarter packaging" contribution it is seeking from the major supermarkets.

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