Sales of green products sustain momentum

More than four-fifths of shoppers are now buying more "green" products than they were two years ago, according to a study by the market research company Nielsen.1 And although sales of some "green" products are being held back by price and performance considerations, consumers now regard the availability of environment-friendly goods as an important factor when deciding where to shop.

The research findings were presented at the CBI Environment Business Forum's first annual members meeting. They are based on interviews with 1,000 people in January, combined with sales figures compiled by Nielsen.

The sales figures are divided into "green" products and "environmentally friendly" products. "Green" products are those which are marketed on a green image, such as Ecover, Ark and Reckitt & Coleman's "Down to Earth" range

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