Detergent majors in packaging race

Lever and Procter & Gamble have launched "environment-friendlier" packs for their main brand washing powders. One has opted for plastic-laminated bags, the other for paper laminates. But the need for extra packaging to protect these during transport means that the full environmental gains associated with the new packs will not be realised unless reusable transit packaging is introduced.

In February, the dynamic washing powder market witnessed the simultaneous launch of refill bags for compact powders by Lever for its Persil, Radion and Surf range, and by P&G for its Ariel and Bold products. Both firms' advertising campaigns stressed the environmental benefits of using less raw material and creating less waste, not only for the primary pack but for the whole packaging system. The bags are "a very significant step forward f

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