ASA acts on misleading green claims for cars

This month it was Peugeot Talbot's turn among the car manufacturers to have its knuckles rapped by the Advertising Standards Authority (ASA) for a claim that diesel cars "do their bit to help save the planet". The continuing excesses of "green" car and fuel advertisements has prompted the ASA to hold a special seminar on motoring advertisements. Meanwhile, an absolute "green" claim by Braun has escaped censure.

Vehicle manufacturers have consistently been among the worst offenders of the ASA's guidelines on environmental claims. Only last month, it condemned Vauxhall and Saab - the latter for asserting that its cars can clean city air (ENDS Report 224, p 30 ).

Peugeot Talbot Motors was the latest to be put under the

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