ASA acts on misleading green claims for cars

This month it was Peugeot Talbot's turn among the car manufacturers to have its knuckles rapped by the Advertising Standards Authority (ASA) for a claim that diesel cars "do their bit to help save the planet". The continuing excesses of "green" car and fuel advertisements has prompted the ASA to hold a special seminar on motoring advertisements. Meanwhile, an absolute "green" claim by Braun has escaped censure.