Tesco launches "second generation" green products

Three years after Tesco stole the lead in the green supermarket stakes with its "Tesco Cares" range, the company has responded to greater competition in the marketplace with a replacement "Green Choice" range. One of the products - a washing powder - is quite a marketing gamble.

The "Tesco Cares" range, the firm's initial response to the green consumer wave (ENDS Report 168, pp 12-13), has had its time. As with any range, customers become accustomed to the products and expect improvements to be made. But performance is not the only issue with green products. Many consumers improve their understanding of environmental issues and seek greener products. Over the last two years, other supermarkets have introduced green ra

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