Scottish consumers mistrust "green" products

Green consumerism in Scotland is being held back by the public's suspicions of "environment-friendly" claims on products and concern that they are over-priced, according to market research by Faulds Advertising.1

The research was conducted last December and January among 600 Scots. The aim was to show how Scottish consumers are "greening" their purchasing habits. The findings are similar to those in a recent study conducted by the Scottish Office.2The survey found that the environment ranked fifth in the public's prime concerns behind unemployment, crime, health and the recession. 22% of the respondents - the "dark greens" - were particularl

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