Green claims for plastic pouch based on Swiss data

Plastic pouches are being given a marketing push by packaging producer Linpac amidst claims that their environmental impact is only half of that of their closest rival. But the claims are based on data from a life-cycle analysis (LCA) which are specific to the Swiss economy and environment and will not reflect UK circumstances accurately.

The plastic "Linpouch" for drinks packaging has several potentially favourable attributes. It is extremely light - four times lighter than the paper carton, according to Linpac; it has a disposal volume 12-30 times less than the carton; and it can readily be recycled with other low-density polyethylene wastes.

Linpac has put figures on these "environmental dividends" in its promotional material for the Linpouch. It gives the package a sco

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