Consumers opt for aluminium on recycling grounds

The aluminium industry is bidding for the environmental high ground in its rivalry with tinplate for the beverage can market. A survey of consumer perceptions has suggested that steel cans are losing the environmental beauty contest - a finding reinforced by the decision of Coca-Cola & Schweppes Beverages (CCSB) to convert its drinks cans to aluminium.

Recycling rates for both materials are still far short of the Government's target of 50% recycling by 2000. The rate for aluminium was 8% in 1991 (ENDS Report 207, pp 11-12 ). The Aluminium Can Recycling Association (ACRA) says this has now risen to 15-16%.

ACRA pins the improvement on the growing popularity

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