The EDMA claims that its members, though a minor force in the market, have initiated most of the innovations which have pushed detergents in a more "environment-friendly" direction in recent years.
The EDMA's top priority is the EC eco-labelling scheme. Labelling criteria for household detergents are being prepared by UBA, the German Environment Ministry.
The project has proved contentious. UBA's first stab at the criteria was critic