The debrief: How a breakfast cereals maker is working to boost biodiversity on farms

Striking a balance between meeting consumer demands and the need to protect nature has historically been difficult to achieve, but one food company and its supplying farmers have found a more mutually beneficial approach

by Michael Donnelly
Jordans Farm Partnership provides financial incentives for 31 supplying farmers to manage at least 10% of the land they farm as habitats for wildlife
Jordans Farm Partnership provides financial incentives for 31 supplying farmers to manage at least 10% of the land they farm as habitats for wildlife

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