Consumers willing to sacrifice quality for environment

Many European consumers are more concerned about the environment than the economy, jobs and crime, according to market research carried out by the advertising agency McCann-Erickson and the Harris Research Centre.1 Most consumers are also willing to sacrifice product performance and spend more money on less harmful products.

Sorry you do not have access to this article. Please contact Customer Support at
or call 020 8267 8120

The ENDS Report - subscribe today