Building the "green" factor into product development
A growing number of companies have begun to incorporate environmental factors into product design. But a study by the Open University has concluded that eco-design strategies which take account of the environmental impacts of products across their life-cycles are unlikely to take off widely without external stimuli.1 Innovative products, often for entirely new markets, are usually developed by small firms - which can have problems getting projects off the ground - while big companies are more cautious, concentrating on satisfying existing volume markets.
Sorry you do not have access to this article. Please contact Customer Support at
or call 020 8267 8120